Why don’t companies just come clean in their commercials?
Microsoft: As mediocre as we want to be.
Walmart: As if you had a choice.
McDonalds: Home of the McJob
Waste Management: We know how to glamorize
And finally,
I’m tired of those Kaiser Permenante radio commercials “thrive…thrive…” It’s so annoying, that lady who sounds like an HMO administrator trying to act cool and humane -the fakest attempt yet of a corporation trying to mimic compassion. You know what I’m talking about when you hear that over-the-top-in-your-face family values, proletarian, life cherishing voice. And there’s always an attempt at a clever play on words, so as to say that HMO’s are people too, with meaningful and creative things to say to brighten our day.
Well, here’s my version of how the words should have been played:
“We like to be Californians when advertising in California. We like to help you think your prescription is half full instead of mostly empty. We want you to pay more for less each year because we have to show a profit. We like to turn down unnecessary hearing operations so that you can turn up your hearing aid. Are you listening? We like to think what goes around, comes around, but generally don’t want to see your face around, but we’ll gladly take your money. If you stay too long we’ll cut it short. We’ll hire a cab and dump you in skid row, downtown, and throw in a free hospital gown -but we’ll keep the clothes on your back. So try to hide that crack pipe in your butt crack and look up at the glassy skyscrapers and we’ll look down with an upside down frown {playful robotic laughter of the spokeswoman breaks out}. We want you to work hard for every penny of your health benefit. We are Kaiser Permenante. And we want to see you strive…”